THE SHAPE OF A FIRST IMPRESSION
Different businesses.
Different ways to shine.
A website should feel like the business behind it. Explore twenty visual directions and see how the details can help people understand, choose and take the next step.
Open a study and tap the numbered notes. The best direction starts with your customers, your identity and what makes your business worth choosing.
Editorial & considered
Gallery, framing, architecture, design
Explore the designWarm & welcoming
Farm shops, cafés, accommodation
Explore the designMade with care
Makers, workshops, trades
Explore the designClear & confident
Professional and local services
Explore the designBoutique & expressive
Retail, gifts, fashion
Explore the designImmersive & grounded
Wineries, tourism, destinations
Explore the designBright & neighbourly
Family services, community, everyday retail
Explore the designQuiet & precise
Specialists, premium practical services
Explore the designBold typographic poster
Independent hospitality, makers, cultural venues
Explore the designDocumentary field notes
Artisans, vineyards, producers, local experiences
Explore the designContemporary atelier
Art, ceramics, furniture, jewellery, galleries
Explore the designPanorama & practical detail
Scenic accommodation, tours, destinations
Explore the designModern market
Independent food, farm produce, specialty retail
Explore the designHeritage, freshly set
Historic businesses, traditional craft, regional venues
Explore the designSplit stage
Visual services, studios, architects
Explore the designConfident colour blocks
Contemporary retail, creative services, family venues
Explore the designImmersive photo essay
Makers, destination venues, premium experiences
Explore the designPrecision & evidence
Specialist trades, engineering, workshops
Explore the designAt the table
Bakeries, cafés, food producers
Explore the designQuiet drama
Premium niche services, accommodation, considered retail
Explore the design