DigiThat
All twenty directions

16 / ART DIRECTION

Confident colour blocks

Contemporary retail, creative services, family venues

Confident colour blocks fictional interface design study

Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.

Build it around the business.

Distinct business-derived colour fields, crisp photography boundaries, large functional labels and a deliberately irregular yet aligned grid. Make service selection a useful guided choice. Mobile uses fewer simultaneous choices and generous tap areas.

Keep the purpose in view.

Do not recolour logos/products, use arbitrary bright colours or reduce contrast for novelty.

On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.