Build it around the business.
Close-up evidence of real materials and work; confident practical headings; process sequence; clear service pathways and authentic project details.
03 / ART DIRECTION
Makers, workshops, trades
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Close-up evidence of real materials and work; confident practical headings; process sequence; clear service pathways and authentic project details.
Avoid stock workers presented as staff or invented completed projects.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.