DigiThat
All twenty directions

19 / ART DIRECTION

At the table

Bakeries, cafés, food producers

At the table fictional interface design study

Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.

Build it around the business.

Real food in generous close-up crops, a confident menu-like typographic structure, subtle paper tones sampled from packaging and practical visit details. Let visitors explore genuine categories and dietary information when verified. Mobile starts with opening details and useful choices.

Keep the purpose in view.

No AI replacement food, fake menu prices, made-up dietary claims or generic green farm styling.

On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.