20 / ART DIRECTION
Premium niche services, accommodation, considered retail
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
A dramatic single real detail image, unconventional generous spacing, tightly edited copy and a small number of high-contrast actions. Use a compact horizontal information ledger and selective full-width photo moments. Mobile preserves the image subject while keeping identity and action visible.
Do not confuse minimalism with missing information or make every heading an oversized serif.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.