Build it around the business.
Art-directed real products; colour from the existing brand; expressive scale; collection discovery; well-finished product detail and image zoom.
05 / ART DIRECTION
Boutique & expressive
Retail, gifts, fashion
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Keep the purpose in view.
Avoid altered product colours, fabricated stock and decorative interaction that blocks shopping.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.