Build it around the business.
Purposeful typographic opening; concise service choices; sourced trust evidence; clear enquiry route; deliberate use of photography.
04 / ART DIRECTION
Clear & confident
Professional and local services
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Keep the purpose in view.
Avoid invented metrics, corporate stock handshakes and generic grids of identical cards.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.