13 / ART DIRECTION
Independent food, farm produce, specialty retail
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Strong product photography on a clean contrasting canvas, horizontal category bands, readable compact product facts and tactile collection controls. Use existing packaging colour and a contemporary grotesk type style; make browsing and official buying handoff immediate.
No altered packaging, invented stock, rainbow decoration or fabricated ecommerce.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.