Build it around the business.
A cinematic real photograph with a short understated statement, followed by an image pair, a quiet text chapter and an interactive gallery index. Use slow optional reveals rather than automatic slides; make practical next steps visible throughout.
Keep the purpose in view.
No stock scenes pretending to be premises, compulsory scrolling theatrics or repeated winery hero layouts.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.