Editorial & considered

Build it around the business.

Oversized real photography; asymmetric editorial grid; restrained serif headings; generous margins; a small project gallery with useful captions.

Keep the purpose in view.

Avoid fake artwork, tiny captions and empty space that obscures the offer.

On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.