Build it around the business.
Photographic arrival; warm material colours sampled from real premises; welcoming readable typography; practical visit information; food or rooms shown honestly.
02 / ART DIRECTION
Warm & welcoming
Farm shops, cafés, accommodation
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Keep the purpose in view.
Avoid generic botanical decoration, automatic green palettes and fictional premises.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.