18 / ART DIRECTION
Specialist trades, engineering, workshops
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
A precise typographic system with real project details, dimensions or specifications only where sourced, selectable use cases and concise process diagrams. Contrasting light surfaces with an identity-based signal colour. Mobile prioritises service fit and enquiry.
Avoid fabricated metrics, dashboard theatre and cold technical jargon for everyday customers.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.