09 / ART DIRECTION
Independent hospitality, makers, cultural venues
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
A typographic masthead across the opening; tightly cropped real detail photography entering the type grid; one useful action and a compact practical-information rail. Use confident sans-serif type and a business-derived accent, not generic luxury serif. On mobile put the action before the first large image.
Do not use illegible text over busy photos or turn the whole site into oversized headings.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.