15 / ART DIRECTION
Visual services, studios, architects
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
An opening split between oversized identity/clear proposition and a live project selector with genuine imagery; changes update captions and enquiry context in place. Subsequent sections vary between full-width evidence and short human explanations. Mobile combines selector and result in one viewport.
Avoid forcing a 50/50 split everywhere, repeated cards, or image changes with no feedback.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.