Build it around the business.
Wide real landscape or venue imagery; calm editorial storytelling; practical visit route; gentle optional motion with a static equivalent.
06 / ART DIRECTION
Immersive & grounded
Wineries, tourism, destinations
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Keep the purpose in view.
Avoid recurring dark-green winery templates or inaccessible full-screen intros.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.