14 / ART DIRECTION
Historic businesses, traditional craft, regional venues
Composition preview. The pictured website controls are illustrative; the numbered design notes are interactive.
Authentic archival or present-day detail photos with a crisp contemporary grid, substantial type and a restrained rule system. Pair one characterful title face with readable neutral body type; use a real story timeline only when dates are sourced.
Avoid faux vintage distress, made-up heritage, sepia filters and ornate unreadable logos.
On smaller screens, recompose the layout, prioritise the main action and retain readable type. Keep keyboard controls, visible focus and a reduced-motion alternative.