Make your offer obvious.
Tell the right visitor what you do, who it helps and why they should keep reading.
Marked complete ✓THE GOOD WEBSITE PLAYBOOKGood sense.
Good sense.
Better websites.
Useful lessons for business owners and curious makers. Clear explanations, practical challenges and sources where the facts matter. No jargon initiation ceremony.
12 short lessons3 ways in: Owners, Design, BuildNo account. No email gate.
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12 lessons
Give visitors a next step.
Make the next action easy to find, easy to understand and appropriate to the decision.
Marked complete ✓Proof beats adjectives.
Demonstrate your work without fictional clients, borrowed credibility or invented results.
Marked complete ✓Character without clutter.
Give the site a memorable personality without making the customer fight the scenery.
Marked complete ✓Mobile gets a proper seat.
Design the narrow-screen journey instead of shrinking the desktop one.
Marked complete ✓Readable is rather attractive.
Choose type, spacing and contrast that carry both character and useful information.
Marked complete ✓A reveal with a reason.
Make before/after comparisons persuasive, usable and honest about what they prove.
Marked complete ✓Speed without the theatre.
Understand useful performance evidence without worshipping a single laboratory score.
Marked complete ✓Make sure the message arrives.
Connect the visible form to processing, notifications and a realistic response path.
Marked complete ✓Search without fairy tales.
Publish useful, findable pages rather than hoping an app wrapper will manufacture traffic.
Marked complete ✓AI still needs a sign-off.
Use assistance for useful work, with explicit scope and evidence before accepting the result.
Marked complete ✓Launch with a way back.
Plan ownership, redirects, enquiry handling and recovery before replacing a live website.
Marked complete ✓No matching lessons. Yet.
Try a broader word or another category. We don’t have an answer to everything. It would be suspicious if we did.
Public learning edition · 17 September 2026. Practical recommendations are labelled separately from standards. Progress is stored on this browser only, not synced to an account.