Big on the thinking.
Clear on the doing.
A website makeover should make your business easier to understand, easier to trust and easier to contact.
1. Start with your customer.
Who needs you? What are they trying to work out? What must they believe before making contact? We use those answers to decide what the page needs to do.
2. Keep what earns its place.
We review the current words, visual identity, important URLs and useful integrations. Some things need replacing. Others need a better place to sit. A makeover is not an excuse to discard everything.
3. Agree the work before building.
The scope names the pages, content responsibilities, revision rounds, integrations, payment milestones and handover. Dates depend on the agreed work and the material being ready.
4. Make the important journey work.
Read the offer. Inspect the proof. Find the relevant service. Make an enquiry. We build and review that journey on wide and narrow screens, rather than collecting decorative sections.
5. Launch with your business protected.
Before replacing a live site, we check contact handling, key URLs, indexing, ownership and recovery. Existing email settings are not casually swept aside with the old homepage.
6. Watch what happens next.
Relevant visitors and useful enquiries matter more than applause for an animation. We identify what can be measured and what needs a conversation with actual customers.