See the difference
Same business.
A better customer journey.
A makeover goes beyond appearance. Explore how clear information, useful functionality, mobile usability and thoughtful next steps help your customers choose, enquire or book. Open the examples to try the journeys as well as comparing the designs.
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Copperleaf Vineyard Winery
Wattle & Stone Estate Barossa winery
Northline Projects Commercial fit-outs
Maison Muse Hair salon
Maison Élise Hair atelier
Grain & Form Kitchens & joinery
Clearflow Plumbing Plumbing & gas
Stillwater Cabins Boutique accommodation
Good Patch Garden care
More examples
What this example shows
What already works
The original introduces the setting and offers a straightforward viewing enquiry.
What the makeover improves
The makeover helps couples compare spaces, explore guest needs and put together a more useful viewing request.
What this example shows
Focused cellar-door exampleCopperleaf Vineyard keeps the focus on tastings, visiting and exploring the vineyard. The Barossa winery example below shows a broader estate website.
What already works
The original gives the vineyard a recognisable identity and introduces the visit.
What the makeover improves
The makeover makes visit options, wines and practical planning easier to find, with clearer next steps for different visitors.
What this example shows
Full estate experienceWattle & Stone brings wine shopping, dining, stays and weddings together, with more visual exploration. It is a different fictional business from Copperleaf, showing a broader scope.
What already works
The original presents the estate and its range of experiences in a familiar brochure format.
What the makeover improves
The makeover separates competing visitor needs into tasting, wine, event and stay journeys, with useful detail before an enquiry.
What this example shows
What already works
The original explains the type of work and provides a direct project enquiry.
What the makeover improves
The makeover helps visitors find relevant project types, understand the process and send a better prepared brief.
What this example shows
Classic salon makeoverMaison Muse presents the salon, services and team in a familiar page layout. For a more guided visual approach, choose the Hair atelier example.
What already works
The original has its own salon identity, a clear service list and an appointment enquiry.
What the makeover improves
The makeover helps visitors understand service options and what to expect before choosing their next appointment step.
What this example shows
More visual, guided makeoverMaison Élise uses visual storytelling and guided starting points to help visitors explore services. It is a different fictional salon, showing another design direction.
What already works
The original presents a credible salon, its services and a simple way to get in touch.
What the makeover improves
The makeover adds service guidance, stylist discovery and a more structured appointment journey, reducing the questions visitors have to work out alone.
What this example shows
What already works
The original shows the work clearly and describes the core offer.
What the makeover improves
The makeover connects project inspiration with practical planning, helping visitors explain their room, priorities and requirements.
What this example shows
What already works
The original communicates the trade clearly and provides a usable enquiry form.
What the makeover improves
The makeover helps customers match a problem to a service, check service areas and prepare a useful visit request.
What this example shows
What already works
The original communicates the atmosphere and offers a straightforward stay enquiry.
What the makeover improves
The makeover brings cabin choices and planning details closer to the booking decision, helping guests make a more informed enquiry.
What this example shows
What already works
The earlier concept introduces the garden-care services and offers a simple enquiry form.
What the makeover improves
Clear service choices and a three-step planner help visitors describe their garden and the help they need. Try the planner and download a starting brief.
Fictional businesses and illustrative designs. Each “before” is a believable earlier website concept, not a real client’s former site. The comparisons show design and customer-experience ideas; they do not claim measured increases in enquiries, bookings or sales.