AI, MADE USEFUL · 10 WAYS AI CAN HELP YOUR BUSINESS
Make your website easier for people—and AI—to understand
Improve the clarity, structure and factual completeness that help customers and search systems understand the business.
ChatGPT SearchGoogle Search Console
START HEREFive steps.
Five steps.
No sorcery required.
The aim is a useful result, not an impressive conversation with a robot.
Write the ten questions a serious customer asks before contacting you.
Check whether each answer is plainly available on the website.
Add accurate service, location, process, proof and FAQ information where useful.
Make sure important information is crawlable text and structured data matches visible content.
Measure search visibility, referrals and enquiries rather than promising an AI recommendation.
Try this prompt
Audit this website for a customer considering [service]. What important factual questions are unanswered or hard to find? Separate improvements for humans, conventional search and AI-assisted discovery.
How you know it worked
A customer can quickly understand what you do, where, for whom, with what proof and what to do next.
Keep a human in charge. AI can be wrong, incomplete or overconfident. Check important facts, prices, legal/financial/medical information, customer promises and anything irreversible.
Useful links
Feature availability can vary by ChatGPT plan, region, workspace and app version. This guide was researched and checked on 18 September 2026.