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ILLUSTRATIVE BUSINESS STORY

Plumbing & Gas

Clearflow Plumbing · Illustrative business stories, not client projects or measured results.

Scene 1 of 7 · First impression

A local name feels familiar.The website needs to back it up.

At a local hardware-store event, the plumber gives a homeowner her card. He checks the business online before asking about a job.

The Clearflow Plumbing owner hands her business card to a homeowner at a local hardware-store event.Open this scene in the gallery →

Scene 2 of 7 · Questions remain

He needs a plumbing visit.But the website leaves him guessing.

The homeowner can’t find the service area, suitable jobs or a clear way to request a visit.

A homeowner in glasses and a green shirt checks a sparse Clearflow Plumbing website at his kitchen table.Open this scene in the gallery →

Scene 3 of 7 · The owner sees the gap

She knows the jobs she can help with.Her website barely explains them.

The plumbing owner sees that her website doesn’t explain where she works or how customers can prepare an enquiry.

The plumbing owner reviews her existing website at a workshop desk, with job folders and tools nearby.Open this scene in the gallery →

Scene 4 of 7 · Contact DigiThat online

She starts the conversation online.A clearer brief for DigiThat.

The owner uses DigiThat’s website to prepare an enquiry about service areas, job details and a simpler next step.

The plumbing owner types an enquiry on the navy-and-orange DigiThat website, with its logo visible on her laptop.Open this scene in the gallery →

Scene 5 of 7 · The clearer concept

The right information comes first.The next step is easy to find.

The concept explains services and suburbs, then guides customers to describe their job.

The plumbing owner reviews a clearer website showing services, service areas and a request-a-visit action.Open this scene in the gallery →

Scene 6 of 7 · Make an enquiry

He can describe what he needs.Without starting from scratch.

The homeowner chooses the job type, adds his suburb and prepares a request. A time still needs to be agreed.

The homeowner enters a leaking-tap job and Paddington QLD into the Clearflow Plumbing enquiry form.Open this scene in the gallery →

Scene 7 of 7 · The experience

The conversation leads somewhere useful.A visit that fits the job.

After arranging the details, the plumber visits the homeowner and checks the tap. An illustrative outcome, not a promised result.

The plumber points out a kitchen tap while discussing the job with the homeowner.Open this scene in the gallery →