ILLUSTRATIVE BUSINESS STORY
Grain & Form · Illustrative business stories, not client projects or measured results.
Scene 1 of 7 · Craftsmanship noticed
The designer shows the homeowners materials and cabinetry in the showroom. They want to explore a project of their own.
Open this scene in the gallery →Scene 2 of 7 · Finding the first step
The homeowners look online, but can’t find project details, material choices, the design process or how to start.
Open this scene in the gallery →Scene 3 of 7 · The owner sees the gap
The joinery owner sees that the website isn’t explaining the projects, materials or steps towards a design consultation.
Open this scene in the gallery →Scene 4 of 7 · Talk to DigiThat
The joinery owner follows up her email enquiry with a call to DigiThat about explaining the design journey.
Open this scene in the gallery →Scene 5 of 7 · A clear way to start
The owner reviews a concept connecting completed projects, material choices, the design process and consultation enquiries.
Open this scene in the gallery →Scene 6 of 7 · A useful project enquiry
The homeowners can now find the consultation step and prepare to discuss their project and material choices.
Open this scene in the gallery →Scene 7 of 7 · Enjoy the finished kitchen
Our illustrative story ends with the homeowners using their finished kitchen, with the materials they explored earlier.
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