Free business website playbook · Read, write, use
Is your website costing you enquiries?
A practical review for business owners who know their business deserves a clearer website. Find the friction, keep what works and choose the next worthwhile change.
8-page PDF, practical worksheets and a completed fictional example. Get a one-off email link to read the playbook and download it. Relevant follow-up emails are a separate, optional choice.
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A useful decision
Start with one customer
Choose a real type of customer and one task they came to do. Read your opening screen aloud. Does it explain what you offer, who it is for and where you work? Ask someone unfamiliar with the business to describe the offer after a short look. Their uncertainty is useful evidence, not a verdict on your business.
Try: “Custom kitchens for Adelaide homes. See recent projects or arrange a design conversation.” This is a fictional wording example, not a claim about a real business.
Your task. Write the customer, their task and your opening sentence. Keep technical detail for the point where it helps a decision.
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